The Celebrity DBI in Media

Category Archives: The Celebrity DBI in Media

Serena Williams: The tennis superstar still chasing history

Serena Williams may not be the defending Wimbledon champion – that honour falls to Petra Kvitova of the Czech Republic – but she will begin the grass-court spectacular next week as top seed in the women’s draw and still firmly on target to complete the… Read More

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Strength in Numbers: Stephen Curry, Warriors Set to Score Deals | San Francisco Business Times

Repucom Executive Vice President Peter Laatz recently discussed the impact of Stephen Curry’s NBA MVP award the Golden State Warriors’ 2015 NBA Championship on sponsorship and endorsements. Here is an excerpt of the San Francisco Business Times article by Ron Leuty.  Like a jump shot… Read More

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The Masters Win Boosts Jordan Spieth’s Marketability | Forbes

Professional golfer Jordan Spieth’s marketability and income are on the rise after his dominating victory at The Masters. His awareness increased 85% according to CelebrityDBI powered by Repucom and his influence score is just behind Michael Jordan. Kurt Badenhausen of Forbes writes about Spieth’s future… Read More

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Barça vs. Juve head-to-head: Europe’s biggest battle

03.06.15, Cologne – On Saturday 6th June, Berlin’s Olympiastadion plays host to the biggest night in European club football as FC Barcelona take on Juventus FC in the 2015 UEFA Champions League final. On the pitch, they are two of football’s most successful teams. But… Read More

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LeBron’s big season boosts Cavaliers and Cleveland itself | CNBC

The Cleveland Cavaliers’ success this season on the court is well documented. CNBC’s Jessica Golden reports on how the return of LeBron James has boosted the team’s business metrics and the city of Cleveland itself. How big is the “LeBron Effect,” really? Pretty big.As LeBron… Read More

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NBA MVP Stephen Curry is a fan favorite off of the court

The 2015 National Basketball League Most Valuable Player Stephen Curry, a point-guard for the Golden State Warriors, is also a fan favorite off of the court. Curry ranks the highest among all NBA players in all of the CelebrityDBI attributes except awareness. Curry’s aspiration score… Read More

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Marketability of top NFL Draft prospects | CNBC.com

Two of the top prospects in the 2015 NFL Draft find themselves on opposite sides in terms of marketability. Eric Chemi, CNBC Senior Editor-At-Large, Data Journalism, recently looked at what CelebrityDBI Powered by Repucom scores reveal about the public perceptions of quarterbacks Jameis Winston and… Read More

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Manziel Evoking Namath With Johnny Football Chasing Broadway Joe

Manziel Evoking Namath With Johnny Football Chasing Broadway Joe Erik Matuszewski | 05/07/2014 | Bloomberg Businessweek The Houston Texans have the first pick and Jadeveon Clowney, a defensive end from the University of South Carolina, is widely considered by draft analysts to be this year’s… Read More

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Luis Suarez Footballer of the Year: Reaction to the Liverpool star’s latest award

Luis Suarez Footballer of the Year: Reaction to the Liverpool star’s latest award Richard Beech | 05/05/2014 | Mirror   12:12 pm Luis Suarez has been named as the Football Writers’ Association Player of the Year, just weeks after winning the PFA Player of the… Read More

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Without Tiger, What Is the Masters Selling?

Without Tiger, What Is The Masters Selling?  Ira Boudway | 04/19/2014 | Bloomberg Businessweek When Tiger Woods dropped out of the Masters field last week, I joined a chorus of observers noting that his absence would likely mean a ratings decline for CBS(CBS). When Woods is in contention… Read More

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