Manziel Evoking Namath With Johnny Football Chasing Broadway Joe

Manziel Evoking Namath With Johnny Football Chasing Broadway Joe

Manziel Evoking Namath With Johnny Football Chasing Broadway Joe

Erik Matuszewski | 05/07/2014 | Bloomberg Businessweek

The Houston Texans have the first pick and Jadeveon Clowney, a defensive end from the University of South Carolina, is widely considered by draft analysts to be this year’s top choice. The St. Louis Rams, Jacksonville Jaguars, Browns and Oakland Raiders complete the top five picks.

Maturity Questioned

Though Manziel is projected by many analysts as a first-round pick, he’s also faced questions about his maturity, lack of height and improvisational playing style. Minnesota Vikings coach Mike Zimmer called Manziel’s pro day workout a “sideshow” and said a franchise quarterback needs to show he’s focused on football rather than the limelight.

“I’ve faced some scrutiny off the field, but I’m continuing to learn from my mistakes and continuing to grow up,” Manziel said at the NFL’s scouting combine in February. “I have an opportunity now moving into a professional phase. This is life, this is a job for me now, and I’m taking it very seriously. I’m really excited about the future.”

Manziel’s style may not be for everyone, said Jon Gruden, who led the Tampa Bay Buccaneers to the Super Bowl title after the 2002 season.

Bringing Interest

“Manziel brings a lot of excitement and interest to your organization,” said Gruden, who is now an NFL analyst for ESPN. “Some people don’t want to be a part of that.”

Gruden said Manziel will be a winner in the NFL, though others aren’t as sure. Former NFL quarterback and ESPN analyst Ron Jaworski is among his critics, saying Manziel deserves to be a third-round pick and needs development.

Manziel’s long-term potential off the field will ultimately be determined by his success on it, marketers said. Manziel’s awareness with the general public has risen 8 percent in the past eight months and his endorsement, influence and trust scores have increased as well, according to the Celebrity DBI, a global index co-owned by Repucom and the Marketing Arm that ranks consumer perceptions of celebrities.

Peyton Manning

Peyton Manning of the Denver Broncos, a five-time NFL MVP, was the NFL’s top pitchman in 2013 with about $13 million in endorsements from a portfolio that includes General Motors Co.’s Buick brand, Adidas AG’s Reebok, DirecTV and Papa John’s International Inc.

“Is he going to be a Tim Tebow, where he doesn’t make it, or is he going to be as sensational as he was in college? That’s the big question,” Dorfman said of Manziel. “He certainly seems to be a winner. If he can continue that in the pros, he could take over for Peyton Manning, eventually, as the No. 1 guy in marketability in football.”

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