Survey: Blake Shelton most likable Grammy nominee

Survey: Blake Shelton most likable Grammy nominee

Survey: Blake Shelton most likable Grammy nominee

Edna Gundersen | 1/22/2014 | USA Today

Among Grammy nominees, Blake Shelton is the most likable and Kanye West is the least trustworthy, according to a survey by Repucom’s Celebrity DBI.

The company surveys 1,000 consumers, ages 13-75, weekly to measure consumer perceptions of celebrities. The current survey considered music stars up for awards at the 56th Grammy Awards, airing at 8 p.m. ET/PT Sunday on CBS.

Public awareness ranks highest for Justin Timberlake (93%), who’s trailed closely byTaylor Swift (92%), Rihanna (89%), Kelly Clarkson (87%), Tim McGraw (87%),Eminem (86%) and Katy Perry (83%).

At the low end of the scale are Pharrell Williams (33%), Lorde (33%), Daft Punk(31%), Jason Aldean (30%), James Blake (26%) and, at rock bottom, Kacey Musgraves (17%).

Jay Z, who leads the nominations with nine, has an awareness level of 75%, while Macklemore & Ryan Lewis, favored to win best album and best new artist, are at 46%.

More survey results:

  • Country stars are the most trustworthy, with Shelton, Darius Rucker, Miranda Lambert and McGraw earning high scores, along with Alicia Keys and Bruno Mars.
  • Considered the most influential stars are Shelton, Mars, Swift and Perry.
  • Shelton and Mars are tied as the top trendsetters. Swift is seen as a bigger trendsetter than Timberlake.
  • Topping the list of endorsers are Shelton, Mars, Perry, Swift, Rucker and Keys.
  • In measurements of awareness, appeal, influence, trendsetting and other metrics, Beyoncé scores significantly higher than hubby Jay Z.
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