Author Archives: Chris Anderson

Amazing: How Roger Federer Makes $71 million a Year!

Amazing: How Roger Federer Makes $71 million a Year! The Street Journal | 8/27/2013 Roger Federer is widely perceived as the greatest tennis player ever. He holds the records for most singles Grand Slam wins (17) and weeks ranked No. 1 in the world (302). He… Leia Mais

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Brands Flock to Premier League

Brands Flock to Premier League Warc | 8/19/2013 LONDON: Brands continue to invest in the English Premier League and its top players as they look to exploit a 4.4bn global football audience. Carlsberg is the latest brand to associate itself with top-flight English football, in… Leia Mais

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Robin van Persie named Premier League’s ‘most marketable’ player

Robin van Persie named Premier League’s ‘most marketable’ player Sebastian Joseph | 8/16/2013 | Marketing Week The Premier League kicks off again this weekend and sponsors will be hoping its top players are match-sharp to raise the appeal of their brands worldwide. At the front… Leia Mais

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Bruce Lee, Jay Z and Shakira: When is a Celebrity Partnership a Stretch too far?

Bruce Lee, Jay Z and Shakira: When is a Celebrity Partnership a Stretch too far? Loulla-Mae Eleftheriou-Smith | 8/5/2013 | Marketing Magazine In recent weeks, a few celebrity partnerships have come to light that do not, at first glance, present a natural synergy between the… Leia Mais

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Report: Daly the second least trustworthy athlete

Report: Daly the second least trustworthy athlete Golf Channel Digital | 8/1/2013 Infamous dopers, dogfighters, cheaters and oddballs – apparently, they’re just as untrustworthy as John Daly. A recent ESPN.com report detailed how disgraced MLB slugger Ryan Braun, serving a 65-game suspension for his role… Leia Mais

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Ryan Braun’s reputation suffering

Ryan Braun’s reputation suffering Darren Rovell | 7/31/2013 | ESPN Ryan Braun has hit rock bottom, at least as far as his reputation is concerned. A poll taken over the past couple of weeks reveals that the American population believes that the disgraced Milwaukee Brewers… Leia Mais

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Poll shows Ryan Braun among least trustworthy in athlete-celebrity category

Poll shows Ryan Braun among least trustworthy in athlete-celebrity category Bob Wolfley | 7/31/2013 | Journal Sentinel The Hebrew Hammer has become Captain Untrustworthy. A recent survey conducted by Repucom, which measures the popularity of celebrities, found that only eight prominent athletes are considered less… Leia Mais

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Braun Is Among Least Trustworthy Athletes

Ryan Braun News: Poll Says Americans Believe The Suspended Outfielder Is Among Least Trustworthy Athletes, Seen As Worse Than Tiger Woods Mike Smollins | 7/31/2013 | Sports World News If  there was any debate over how suspended Milwaukee Brewer’s outfielder Ryan Braun is perceived by… Leia Mais

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Serena Williams credits Toronto for reigniting her passion for winning

Serena Williams credits Toronto for reigniting her passion for winning Rachel Brady | 7/29/2013 | The Globe and Mail Two years ago, on centre court at Rexall Centre, Serena Williams thrust her arms up to celebrate a signature win on her challenging comeback journey from… Leia Mais

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Ernie Els Is The Most Likable British Open Contender, But Lacks Influence Among Consumers

Ernie Els Is The Most Likable British Open Contender, But Lacks Influence Among Consumers Darren Heitner | July 18, 2013 | Forbers The British Open is in full swing at the Muirfield Golf Links in East Lothian, Scotland, with the best golfers in the world… Leia Mais

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