Author Archives: Chris Anderson

Manziel Evoking Namath With Johnny Football Chasing Broadway Joe Erik Matuszewski | 05/07/2014 | Bloomberg Businessweek The Houston Texans have the first pick and Jadeveon Clowney, a defensive end from the University of South Carolina, is widely considered by draft analysts to be this year’s… Read More

Luis Suarez Footballer of the Year: Reaction to the Liverpool star’s latest award Richard Beech | 05/05/2014 | Mirror   12:12 pm Luis Suarez has been named as the Football Writers’ Association Player of the Year, just weeks after winning the PFA Player of the… Read More

Without Tiger, What Is The Masters Selling?  Ira Boudway | 04/19/2014 | Bloomberg Businessweek When Tiger Woods dropped out of the Masters field last week, I joined a chorus of observers noting that his absence would likely mean a ratings decline for CBS(CBS). When Woods is in contention… Read More

Tiger Woods bottoms out as Masters merchandise endorser Emily Kay | 04/08/2014 | SB Nation Tiger Woods may be the most recognizable golfer in the world but he pretty much sucks at convincing consumers to buy whatever he’s shilling. Woods, known by more than 98… Read More

Alonso Is The Most Marketable F1 Driver Globally 03/11/2014 | Repucom Cologne, 11/03/14 Globally, Fernando Alonso is the most marketable driver ahead of the start of the 2014 F1 season. Public perception of Alonso ranks him higher than any other F1 driver, Repucom’s Celebrity DBI finds…. Read More

Crossing Borders Christine Birkner | 03/28/2014 | American Marketing Association From top 40 stations to reality TV, country music is everywhere, and its fans are, too—spanning all ages, socioeconomic levels and areas of the U.S., as well as points farther afield. The music genre presents… Read More

Miley Cyrus: Has She Twerked Her Way out of American Hearts?  David Warner | 03/18/2014 | Guardian Liberty Voice Her Bangerz CD debuted amid the hoopla of her controversial Music Video Awards performance with Robin Thicke and twerked its way to the number one position on Billboard’s… Read More

Ryan Braun, cleat company 3N2 agree Darren Rovell | 3/12/2014 | ESPN Milwaukee Brewers slugger Ryan Braun has agreed to his first endorsement deal since he was suspended for 65 games last season for violating Major League Baseball’s anti-drug agreement. Upstart baseball cleat manufacturer 3N2 said it will… Read More

Vettel behind off track as well as on it  Alan Baldwin | 3/11/2014 | Reuters (Reuters) – Ferrari’s Fernando Alonso is Formula One’s most marketable driver with Red Bull’s Sebastian Vettel only fourth despite winning the last four world championships, according to a report published… Read More

Oscars 2014: Which Nominees Are Most Valuable?  Lily Rothman | 02/26/2014 | TIME Entertainment Sorry, June Squibb. Although the actress won raves for her performance in Nebraska and she’s nominated for a Best Supporting Actress Oscar, only a measly 4% of Americans even know she exists. But… Read More