Celebrity Acquisition

ipad-mapThe Marketing Arm’s Celebrity Acquisition Practice builds multinational and local brands through the strategic procurement of celebrities and intellectual property rights across the globe.

Experience & Expertise

We apply our 25+ years of experience to identify, evaluate, negotiate and manage celebrities – actors, models, musicians, athletes, news personalities and global business leaders – for all types of campaigns.

From on-camera to on-pack, voiceover to music licensing, PR appearances to concert bookings, we work to find the right fit to maximize value.  Our goal is to provide an efficient, cost effective and consultative solution to centralize and manage celebrity acquisition.

Leverage & Scale

As one of the world’s largest buyers of celebrities, music licensing and third party intellectual property, we leverage our buying power on the brand’s behalf to secure the preeminent celebrity talent at significant cost savings to maximize value for every type of campaign.

Our Process

Third party negotiations are complex deals that can involve a significant amount of financial and public exposure, making it critical to identify talent who will achieve the stated objectives.  Therefore, it is imperative to have a method of working to manage those complexities and the various parties involved.

Developed over 25 years, our process captures the best elements of both the art and science of acquiring talent while serving as a benchmark for continuous improvement. It ensures we are selecting the right talent for the right brand during the right campaign for the right amount of money.

Core competencies

  • Talent management of celebrities, musicians, models, athletes, photographers, etc.
  • Music licensing & content
  • Voiceover
  • Seeding & key influencers
  • Placement & integration
  • Music tour production
  • Music bookings & sponsorship
  • Event appearances
  • Speaking engagements
  • Entertainment strategy & consulting
  • Character & footage licensing

Global Infrastructure with Local Presence

The Marketing Arm pioneered the first truly global talent procurement network with local market presence and knowledge to service both global and local market brands. With offices across Asia Pacific, Europe, the Middle East and Africa, Latin America and the United States, we can assist our clients with local market intelligence in any market that our clients require. This global coverage is currently in place with a multitude of clients, who view this as a single-source solution throughout the world.

Our team is headed by Jeff Chown, President of The Marketing Arm’s Talent Practice. Regional directors include:

For more information, please contact Robert Familetti at [email protected] or +1 212 284 7686.