It’s Jo$e Mourinho

It’s Jo$e Mourinho

It’s Jo$e Mourinho

Dan King | 6/14/2013 | The Sun

JOSE MOURINHO will become the Even Happier One — as he could earn £20million from endorsements at Chelsea.

France Football claim Mourinho was already the world’s highest-paid manager — both inside and outside the dugout — while at Real Madrid, with about £10m in salary plus £2m in sponsorships from brands like adidas and Braun.

But marketing experts believe his Premier League second coming gives him the chance to cash in further.

According to the Celebrity Davie-Brown Index, promoted by market-research firm REPUCOM, Mourinho’s ratings are much higher in the UK than in Spain for categories such as appeal (66.03 per cent v 47.03) and trust (60.5 v 51.54).

And he also trumps Chelsea stars like John Terry, Frank Lampard and Fernando Torres in most areas except awareness — the latest stats were compiled before his return.

Charlie Dundas, managing director for REPUCOM in the UK and Ireland, said: “Mourinho is in a very small group of managers who are bigger stars than some of their players.

“The Premier League’s global reach is far greater than La Liga’s.

“Any brand he is associated with will get exposure across 10 months of the year in over 200 territories.

“You can’t buy that kind of advertising reach. With around six partners bringing in at least a million a year each, £20m is easily attainable.”

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