The Celebrity DBI in Media

Category Archives: The Celebrity DBI in Media

Tiger Woods bottoms out as Masters merchandise endorser

Tiger Woods bottoms out as Masters merchandise endorser Emily Kay | 04/08/2014 | SB Nation Tiger Woods may be the most recognizable golfer in the world but he pretty much sucks at convincing consumers to buy whatever he’s shilling. Woods, known by more than 98… Read More

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Alonso Is The Most Marketable F1 Driver Globally

Alonso Is The Most Marketable F1 Driver Globally 03/11/2014 | Repucom Cologne, 11/03/14 Globally, Fernando Alonso is the most marketable driver ahead of the start of the 2014 F1 season. Public perception of Alonso ranks him higher than any other F1 driver, Repucom’s Celebrity DBI finds…. Read More

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Crossing Borders

Crossing Borders Christine Birkner | 03/28/2014 | American Marketing Association From top 40 stations to reality TV, country music is everywhere, and its fans are, too—spanning all ages, socioeconomic levels and areas of the U.S., as well as points farther afield. The music genre presents… Read More

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Miley Cyrus: Has She Twerked Her Way out of American Hearts?

Miley Cyrus: Has She Twerked Her Way out of American Hearts?  David Warner | 03/18/2014 | Guardian Liberty Voice Her Bangerz CD debuted amid the hoopla of her controversial Music Video Awards performance with Robin Thicke and twerked its way to the number one position on Billboard’s… Read More

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Ryan Braun, cleat company 3N2 agree

Ryan Braun, cleat company 3N2 agree Darren Rovell | 3/12/2014 | ESPN Milwaukee Brewers slugger Ryan Braun has agreed to his first endorsement deal since he was suspended for 65 games last season for violating Major League Baseball’s anti-drug agreement. Upstart baseball cleat manufacturer 3N2 said it will… Read More

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Vettel behind off track as well as on it

Vettel behind off track as well as on it  Alan Baldwin | 3/11/2014 | Reuters (Reuters) – Ferrari’s Fernando Alonso is Formula One’s most marketable driver with Red Bull’s Sebastian Vettel only fourth despite winning the last four world championships, according to a report published… Read More

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Oscars 2014: Which Nominees Are Most Valuable?

Oscars 2014: Which Nominees Are Most Valuable?  Lily Rothman | 02/26/2014 | TIME Entertainment Sorry, June Squibb. Although the actress won raves for her performance in Nebraska and she’s nominated for a Best Supporting Actress Oscar, only a measly 4% of Americans even know she exists. But… Read More

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Wheel Man: Earnhardt Jr.’s still second-most recognized person in NASCAR after Daytona 500 win

Wheel Man: Earnhardt Jr.’s still second-most recognized person in NASCAR after Daytona 500 win Don Coble | 02/25/2014 | Jacksonville.com Dale Earnhardt Jr.’s victory last Sunday in the season-opening Daytona 500 increased his awareness level in the U.S. by 13 percent, but he still trails… Read More

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How Well-Known / Recognizable is Hulk Hogan in America?

How Well-Known / Recognizable is Hulk Hogan in America?  CB | 02/25/2014 | Inside Pulse The following tidbits about Hulk Hogan came across our Pulse Wrestling desk and we thought they were pretty interesting to note, courtesy of Celebrity DBI: “Hulk Hogan has a 96%… Read More

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Figure Skating Flop by U.S. Means Lost Riches as Program Falters

Figure Skating Flop by U.S. Means Lost Riches as Program Falters Mason Levinson | 02/24/2014 | Bloomberg News U.S. individual figure skaters left the Olympics without a medal for the first time in more than three-quarters of a century, costing the athletes million-dollar annual earning… Read More

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