Who’s Behind The Celebrity DBI

ipad-03The Celebrity DBI is regarded as the industry standard for celebrity evaluation. In partnership with The Marketing Arm, a marketing and promotions agency, Repucom, the global leader in sports marketing research, is spearheading the Celebrity DBI’s international expansion.

The Celebrity DBI was created and launched in 2006 in the US by the Marketing Arm’s Talent Practice, the largest celebrity talent buyer in the U.S.

The Marketing Arm

A next-generation promotion agency that harnesses the power of emotion to make brands more engaging. The agency provides best-in-class consulting that spans nine emotional platforms within entertainment, sports, multicultural, and cause marketing. With a focus on sophisticated planning across all promotional channels, The Marketing Arm develops comprehensive integrated marketing programs for more than 100 blue-chip brands. Among its 22 capabilities are shopper marketing, mobile marketing, content creation, sponsorship consulting, consumer and corporate events, social media and celebrity acquisition.  Named the 2012 “Agency of the Year” by Chief Marketer and Promo magazine, The Marketing Arm has earned over the last four years more than 85 major industry awards and honours.

The Marketing Arm’s Celebrity Acquisition Practice builds multinational and local brands through the strategic procurement of celebrities and intellectual property rights across the globe.  This entails evaluation, negotiation, signing and managing celebrities and third party rights on behalf of brands across all activations, from on-camera to on-pack, voiceover to music licensing.

Need help signing talent? Contact The Marketing Arm


Repucom is the trusted adviser and partner in sports and entertainment intelligence, helping clients to maximise their commercial success. Repucom‘s connected solutions allows businesses around the world to better understand and engage with their audience.

From world class market research solutions to cutting edge social media valuation, Repucom offers a single, independent source of holistic market data and knowledge, making it the trusted partner in sponsorship and marketing intelligence.

Today, fans are more connected than ever before, reacting instantly to content, opinions and data across the globe at the swipe of a screen. No longer are they categorised solely by their demographic, but by their behaviour and attitudes in consuming this information.

By integrating a suite of industry leading tools and services with the knowledge of our global network of experts, Repucom offers brands, rights holders, agencies and broadcasters a range of solutions to optimise their commercial effectiveness in sports, entertainment and tourism.

Need help with sports and entertainment marketing research? Contact Repucom