Measuring relevance and impact of over 7,000 celebrities across the global marketplace
Where Is The Celebrity DBI
The Celebrity DBI evaluates celebrities in 15 key markets worldwide, representing the views of more than 1.6 billion people – approximately 50% of the world’s adult population. Categories of celebrities indexed include actor, music, sports and other. Subcategory examples include coaches, designers, chefs, models, politicians,… Read More
15 key markets worldwide representing 1.6 billion consumers
How The Celebrity DBI Works
The Celebrity DBI helps strategically identify individuals that will enhance brand messaging initiatives and maximize ROI. Created from the brand perspective, the Celebrity DBI provides brands, agencies and media properties with a data-driven approach to quantify and qualify a celebrity’s value and ability to impact… Read More
Quantifying consumer perceptions of celebrities to deliver unrivaled insights
Who’s Behind The Celebrity DBI
The Celebrity DBI is regarded as the industry standard for celebrity evaluation. In partnership with The Marketing Arm, a marketing and promotions agency, Repucom, the global leader in sports marketing research, is spearheading the Celebrity DBI’s international expansion. The Celebrity DBI was created and launched… Read More
A partnership between the leaders in celebrity acquisition and sports market research
Recent Press
Serena Williams may not be the defending Wimbledon champion – that honour falls to Petra Kvitova of the Czech Republic – but she will begin the grass-court spectacular next week as top seed in the women’s draw and still firmly on target to complete the… Read More
Referenced in 500+ stories by hundreds of news outlets across 5 continents
